Today’s automotive industry is mostly about electrification and that’s particularly easy to notice in the pickup segment, where almost every manufacturer works on a battery-electric pickup. Among them, you can also find the 2023 Lordstown Endurance Truck, which is expected to arrive by the end of this year, after a couple of delays.
This pickup comes as the first product of the North American startup company called Lordstown. The new pickup will be all-electric but that won’t be its only interesting design solution. This pickup will combine modern technologies with some relatively simple design solutions, which should make it more affordable compared to most all-electric pickups.
2023 Lordstown Endurance Truck Design
Design-wise, it’s hard to go too much into details with this one. Still, some things are pretty clear, even today. This particularly refers to the exterior design, which comes with a pretty futuristic styling, which clearly accentuates the model’s all-electric nature. So far, we’ve seen a four-door version only and we are pretty sure that this will be the only body style on the offer.
Other than the drivetrain, this is going to be a pretty conventional pickup. You may count on a fully-framed chassis, which should ensure pretty strong capabilities, even though the company doesn’t promise much in terms of the towing capacity. One of the most interesting details about the design will be the rear suspension setup, which will include leaf springs, which is something that became pretty rare even in this segment of vehicles. As a result, the ride probably won’t be particularly smooth, especially when we compare to models like Ram 1500, or even the mid-size Honda Ridgeline, which comes with independent rear suspension.
2023 Lordstown Endurance Truck Powertrain and Performance
This is arguably the most interesting part of the 2023 Lordstown Endurance Truck. While most electric carmakers prefer setups where electric motors are mounted on axles, this pickup will come with a hub electric motor. This practically means an electric motor inside each wheel. Logically, fewer parts mean fewer potential issues.
In terms of performance, the whole setup will feature a max output of around 600 horsepower. This will, without any doubt, ensure pretty strong acceleration, though the company is still quiet about the exact number. On the other hand, we know that the top speed will go around 80 mph, while the max towing capacity will go around 6.000 pounds.
When it comes to the max range, we expect it will go around 250 miles. The 2023 Lordstown Endurance Truck will feature a 109-kWh battery pack and it will support a Level 2 11-kW AC charger. The manufacturer claims the truck will need around 30 minutes to charge 80% of the battery, in ideal conditions.
We already mentioned that the 2023 Lordstown Endurance Truck will come with four doors, in a crew cab layout. That should ensure plenty of passenger space for adults in both rows. From what we can see, the dashboard will combine elegant and futuristic styles, with lots of horizontal lines. Of course, the most prominent part of the cabin will be those three integrated screens – gauge cluster, driver information, and the infotainment system. The lower area of the dash will feature a couple of physical buttons, while the center console will feature rotary know, a couple of cup holders and similar things.
Naturally, we expect to see a full load of tech features. This primarily refers to connectivity features like smartphone integration, Wi-Fi hotspot, wireless charging and similar things, as well as to all kinds of advanced driver-assist features.
2023 Lordstown Endurance Truck Release Date and Price
We expect that the 2023 Lordstown Endurance Truck will hit the market by the end of the year. According to the company, the starting price will go around 52.500 dollars. Key competitors will be models like Rivian R1T, Tesla Cybertruck, Ford F-150 Lightning etc.